By Emily Faracca – On
RCIs are widely considered to be “best practice” for centers with a high volume of outbound calls. Why is that?
In this article, we’re going to address a few things. What RCIs are, why you need them and how to get them.
What Are RCIs?
RCIs are Regional Caller IDs. Using RCIs, you can display your local area code to consumers based on their location as your CID. For example: If I live in Buffalo, I probably wouldn’t pick up a call that does not display (716) first. If you were trying to reach me, but you lived in, say, Arizona, you could display an area code I would recognize.
Why Do You Need Them?
Maybe it’s just me, but if I see an 800 number calling, there’s no way I’m answering it. I suspected I was not the only one who felt this way, so I did the research.
The results made it clear. 56 percent of people surveyed said there was no way they would answer a call from an 800 number. 39 percent of people said it was unlikely they would answer, but it would depend on their mood.
Do you need another reason? Depending on the size of your campaign, you can see lift rates of up to 50 percent.
In our own study, we saw an increase of 25,000 inbound calls for agencies that used RCIs. You can also avoid reviews like: “This 800 number won’t stop calling me!”