By Joseph Tilton – On
This week, Alex and Spencer talk about Arbeit's recent mailer campaign.
- By getting creative with direct mailers you can grab people's attention
- You can find reasonably priced products to send to people easily
- Unlike people's e-mail inboxes, which are usually cluttered, a creative enough mailer can have an open rate of 100 percent
- Make sure you set up metrics to track the success of your mailer
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