This week, Alex and Spencer talk about Arbeit's recent mailer campaign.

  • By getting creative with direct mailers you can grab people's attention
  • You can find reasonably priced products to send to people easily
  • Unlike people's e-mail inboxes, which are usually cluttered, a creative enough mailer can have an open rate of 100 percent
  • Make sure you set up metrics to track the success of your mailer



If you liked this episode, check out our other Small Business 101 Episodes: How to Social media Market a Business and How Do I Write A Marketing Plan

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