A 3-second pause could cost you more than half of your live contact.

Key Points

  • The 3-second pause is the earmark of an ATDS and It's how you generate a lawsuit. However, it could be costing you from a non-legal perspective as well.
  • We conducted a survey with consumers and It turns out that 75% of consumers hang up right away when they hear the 3-second pause.
  • This is a huge amount if you make 10,000 live contacts a day. 7,500 people are just hanging up and not even talking to your agents because of the 3-second pause.
  • This makes sense if someone called you on the phone and you heard nothing starting out you would hang up, right?
  • Fortunately, we have a click to call solution that gets rid of the 3-second pause!

Looking for more educational information? Check out these Debt Collection 101 episodes covering The Three-Second Pause, The Earmark of An ATDS and TCPA Compliance Case Reyes v. Lincoln Automotive Financial Services.


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